It goes without saying that Facebook is a business venture that hopes to make money from other businesses in the cyber-world. Nonetheless, the new Facebook has been frustrating many people. However, for any business to move forward, change is necessary. Without changing and adapting to the environment, a business with become a dinosaur and just fade away.

There are many people do not care much for the new interface. However, I beg to differ. There are several reasons to like the new Facebook…

The new interface allows more engaging of people. This allows a person to broaden their social network. For a person, who is looking to expand his business and contacts, this is definitely a plus point.

The fact that you are engaging people more also allows you to share more. The new news feed and the ticker allows sharing more things. When there is sharing occurring, there is a greater chance that news and information will spread not just in Facebook, but also in the cyber-world. This sharing could be of articles, videos, blog posts like this, or even pictures. Sharing opens up a whole new avenue for discussions and possibly new business prospects.

The sharing and engagement allows Facebook users to have a more personalized experience. While there are privacy settings, you can change the news feed and ticker, so that you control how much information you are sharing with people. Things are under your control and therefore, you can personalize information. Also, based on what you mention on your status update, the advertisements on the right side of the Facebook page tend to mirror the updates.

Above all, the new Facebook allows you to discover new things. Today, a user can tell what type of music his contacts are listening to. This opens a whole new world, as contacts can find out about each others music interests and tastes. It opens avenues for discussions and ensures that you can interact with people, who otherwise would have been just contacts on your Facebook page.